MicroStrategy — a business intelligence firm and Bitcoin treasury company — has rebranded to “Strategy” and adopted a Bitcoin-themed visual marketing scheme. According to the Feb.

The company unveiled a new logo featuring a bold“BTC” symbol, reflecting its strategic shift towards focusing on Cryptocurrency holdings. This move comes as MicroStrategy continues to embrace ...

The Tysons tech company formerly known as MicroStrategy has a new moniker: Strategy. In addition to announcing a new name, the Bitcoin behemoth chaired by Michael Saylor unveiled Wednesday a new logo ...