It even once promoted the idea of mixing milk with its cola. Pepsi has married the talents of cherry and vanilla before, in 2006 and again in 2012. In 2025, Pepsi is mixing them up again to create ...

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Coca-Cola and Pepsi are both companies that are over 120 years old and have a strong history of rivalry between them. Both are known for their flagship brands, but they also have a strong presence ...

"Pepsi Wild Cherry has always been a flavor favorite in the cola world, especially among millennial and Gen Z cola fans — we’ve seen 8% growth year over year on the product — so we knew we ...

head of marketing – Pepsi. “Our wild cherry variants have been flavor favorites in the cola world, especially among millennial and Gen Z cola fans — we’ve seen 8% growth year over year on ...

SodaStream announced the addition of the iconic Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry drink mixes to its lineup.

The latest permanent Pepsi drinks come just months after Coca-Cola discontinued its cherry vanilla flavor on Sept. 4. The drink company posted the announcement on X that they discontinued Coca ...

It’s a tale as old as time: Pepsi releases a new flavor, then Coke follows suit with a flavor launch of its own. But, in a ...