And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey ...

It's often a sign of a misguided rebrand when people continue to use a brand's old name (Elon Musk might want to take note ...

Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its ...

The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch. Team ...

All members of the community must respect and maintain the integrity of the HBS name and logo as outlined in the Identity Guidelines. The Harvard Business School logo may be used on official HBS ...

The Utah Hockey Club announced Wednesday afternoon that the franchise has narrowed down their potential name to three choices ...

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

You are authorized to access and use the university’s trademarks for non-commercial purposes. You will comply with all posted policies, including our Trademark and Licensing Policy. We may suspend or ...

The report was based on data from a survey of 3,000 people in the United States and United Kingdom. Respondents were shown the logos of 100 top global brands, then asked to name and describe the ones ...

Two different third-party ad agencies were responsible for crafting elements of the Lexus symbol -- the eye-catching type ...

The logo, leading with the team’s core color red ... nod to the letter ‘C’, linking the design back to the team's name, ‘Charge’." According to the PWHL, "Victoire’ embodies Montréal ...

According to a report today from TSN 1200, PWHL names and logos are unlikely to come this month as predicted, but will rather be released in mid-September. The PWHL's promised timeline of August ...