Previewed in official Nike product images is the Rui Hachimura ... That black Air Jordan 1 Low was never released, but a matching Air Jordan 36 did hit stores in September '22.

Nike played into how much of a cultural phenomenon the Air Jordans became and acknowledged the moment the shoes earned popularity. Here's a look at the full ad that plays homage to the shoe's ...

But that wasn't the only unusual decision Nike made while launching the Air Jordan brand. The Air Jordan 1 swapped the standard white upper for a black one, which violated the NBA's uniform policy ...

Burns noted searches on eBay for "Air Jordan" and "men's sneakers" dropped from 28 million to 18 million between March 2022 and March 2023. In his report, Poser noted a number of premium Nike ...

From the infamous $5,000 fine in 1985 to $1 billion in sales in the first half of 2019, Michael Jordan and Nike have built an institution with Air Jordans. The swoosh disappeared in the second ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...