Nike is the king of basketball sneakers, thanks in large part to the partnership that the brand developed with Michael Jordan ...

The top female players in basketball used to have to wait until they reached the pros to nab a shoe deal but the advent of ...

A’ja Wilson has come to realize what is delayed is not always denied. The two-time WNBA champion and three-time league MVP ...

USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...

LeBron James' latest Nike LeBron 22 joins the Black Label Collection. Check our Sneakers news for more upcoming releases and ...

$28 million deal with Nike after she was drafted in April 2024. At the time, it was the largest sponsorship contract for a ...

The collection was officially unveiled on Tuesday morning, just short of a year after Nike announced it had added Wilson as a ...