Have you ever wanted to exercise more but just couldn’t make it happen? Maybe you get all motivated, lace up your sneakers, ...

but to help their decision-making process easier Nudge theory suggests that positive reinforcement and indirect suggestions can influence people’s actions and decisions – most of the time ...

Experts say "nudgetech" encourages regular progress updates and reinforcement of behaviors aligned with organizational action plans.

Thaler also developed nudge theory to explore how people’s choices can be influenced (aka “nudged”) by individuals and organizations taking advantage of framing and heuristics. What is the ...

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In Nudge Nudge, Mary Ann Sieghart investigates how Nudge Theory has pushed us into becoming fitter and richer, without us even realising it. Nudge Theory is “a way of prodding us to behave a bit ...

There is a trade-off between the level of personalisation we want, and the amount of data we are willing to give.

Behavioral Economics was not a dedicated focus area of study when I was in school, but the material resonated with me much more than classical economic theory. I also appreciated Professor Pope ...

There is a trade-off between the level of personalisation we want, and the amount of data we are willing to give.