Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets ... there is now a strong system in play that can still be flexed creatively to meet any markets’ needs.” For ...

The Philip Knight Wrigley’s founded brand is the maker of Big G, PK, Double-mint, Juicy Fruit and Orbit chewing gum brands. To answer that question, this article delves into the history and ...