A new report by PricewaterhouseCoopers (PwC) has revealed that Nigeria’s entertainment and media sector will grow from $9 ...

According to PwC, the anticipated rise in consumer access to stable internet, bolstered by 5G adoption, is likely to drive ...

The entertainment and media industry, which PwC forecasts will reach $3.4 trillion as a sector by 2028, is estimated to see global subscriptions to OTT services rise to 2.1 billion by 2028 up from ...

Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya are expected to see revenue growth ahead of the global average (3.9% CAGR through 2028), according to PwC.

Marcel Fenez, Gobal leader, Entertainment and Media Practice, PwC explains: "The BRIC countries are doing well on account of a robust advertising market. As against this the mature markets are ...

[PHOTO: DAVID GICHURU/STANDARD] NAIROBI: The value of Kenya’s entertainment and media industry last year hit Sh191 billion, PricewaterhouseCoopers (PwC) has said in a report released last week.