NEW YORK — Pacsun was early to jump on TikTok, fast accruing over 2 million followers on an app that has become a crucial means for connecting with the brand’s target audience of 16-to-24-year olds.

NEW YORK — Pacsun was early to jump on TikTok, fast accruing over 2 million followers on an app that has become a crucial means for connecting with the brand’s target audience of 16-to-24-year ...

Teen fashion retailer Pacific Sunwear of California Inc., better known as PacSun, has further bolstered its mobile credentials with the introduction of an iPhone application geared to handle ...