Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Author suggests Perceptual Mapping technic for deciding the vendor offerings and project need. Also suggest some of the risk mitigations for a successful integration of the 3rd Party IP into the ...

Consumers' online information searching and sharing behaviors leave traces, which can be analyzed to infer their interests and perception of the market. In the past few years, academics and ...