AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

This online marketing and communications specialization takes a critical look at digital ... Instagram, Twitter, and Taboola Interpret ad performance metrics for popular advertising types and develop ...

While these platforms earlier spent Rs 400-450 for acquiring a customer, that has now increased to upwards of Rs 800, an executive at a digital marketing firm said. In performance marketing, ...

But, even as some things change, others stay the same. What has endured the test of time are the four pillars of performance in marketing and advertising campaigns. Remembering these pillars in all ...

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first ...

Stronger campaigns have been powered by the revelation that marketing solely to people who are already interested may no longer be enough, a strategic insight we call Performance 5. Here are five ...

Magna Global Magna Global took home the Performance Marketing Agency of the Year award at Campaign Middle East’s 2024 edition of its annual awards. The agency celebrated a successful 2024 with a ...

Publicis Groupe’s U.S. media arm has acquired performance-focused digital marketing agency Dysrupt, according to a press release shared with Marketing Dive. Financial terms of the transaction were not ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Publicis Groupe’s U.S. media arm has acquired performance-focused digital marketing agency Dysrupt ...

But one of the things that we have recognized from a marketing standpoint is – brand continues to be really important, and it becomes even more important in a time of crisis, whether it is a ...