But, with all due respect to Prince, I want to talk about a color that should never get a year: purple. Let me count the heinous hues: plum, lilac, orchid, lavender, violet, mauve. Barf.

Encapsulated, according to Laurie Pressman, vice president of the Pantone Color Institute ... provocative and thoughtful”, Ultra Violet is a deep purple shade that Pantone says communicates ...