How do they do it? Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the ...

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together.

By contrast, there is a stream of academic (mainly) thinking that tries to distinguish PR and 'Marketing Public Relations' (by which it means product or brand support), and to create a division ...

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The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...