With three million books in print, Kotler is the most prolific author ... With each edition, Kotler has developed these and other concepts, including relationship marketing and social, place and ...

How do they do it? Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the ...