Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...

the sample of business units was divided into three approximately equal parts, based on a frequency distribution of their allocation patterns: businesses using sales promotion as their dominant ...

Although free samples might seem tempting, there's one big secret that Costco doesn't want you to know about its samples when you're shopping.