Formerly a small player in a niche category, Sensodyne is now a $1bn brand, in a category it has built into a significant 20% slice of all toothpaste. This stellar success was achieved by discovering ...

Formerly a small player in a niche category, Sensodyne is now a $1bn brand, in a category it has built into a significant 20% slice of all toothpaste. This stellar success was achieved by discovering ...

Shop now By far the most widely recommended toothpaste by dentists for overall oral the classic, Sensodyne Rapid Relief Original Toothpaste. It’s also recommended by the Gum Disease Guide thanks ...