In a broader sense, the shopping festival is an opportunity to explore and share the stories of Chinese New Year. Regional ...

With traditional fairs and shopping and travel booms over this year's extended holiday, China is about to ring in the Spring ...

Festival holds a special place in the hearts of the Chinese people, embodying warmth and family joy. During this festive season, the celebrations of ordinary families resonate deeply with Chinese ...

With traditional fairs and shopping and travel booms over this year's extended holiday, China is about to ring in the Spring ...

As China wraps up its 8-day Spring Festival holiday celebrating the start of the Year of the Snake, the world's ...

With traditional fairs and shopping and travel booms over ... motivated by the inscription of the Spring Festival on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity ...

With Chinese New Year securing a place on UNESCO's Intangible Cultural Heritage list, the 2025 shopping festival emerged as a global platform for cultural dialogue. The success of the Spring Festival ...

Unlike older generations, who prioritized practicality, Gen-Z is reshaping the Spring Festival economy around aesthetics, personalization, and emotional value. The Soul survey shows that half of young ...