Ultimately your logo is your visual elevator pitch, so make sure it strikes the right mood, tone, and vibe about your brand. It should create a clear sense of connection with anybody who comes into ...

representing an organization or product Before you start thinking about designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished ...

What colour should your logo be? BUSINESS INSIGHTS: Types of fonts you should choose for your logo Red is often associated ...

So why does a wordmark work so well as a logo for small businesses? BUSINESS INSIGHTS: What is a Lettermark? One of the most ...