The Specsavers media pitch, estimated to be worth over $50 million, became a whispered high-stakes contest among agencies because of its unconventional processes. It had all the elements of a typical ...

There was a moment recently, however, when that might have changed. Specsavers’ ads were suspended during the pandemic – telling people to go to a store when government advice was to remain at home ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Specsavers has partnered with an up-and-coming ... filmmakers to create their very own ‘Should’ve Gone to Specsavers ad, for the second year in a row. Adelaide based director Conor Mercury ...