As of Monday, Jan 27, bathrooms inside Starbucks and free water cups will be available to paying customers only, a policy ...

The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...

When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who ...

Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...

Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.

Starbucks' changes mark the first major test of whether CEO Brian Niccol can dig the company out of its first annual sales decline since the pandemic hit in 2020 ...

Those who choose the latter will receive their drink in a ceramic mug, glass or clean personal cup brought from home. Joshua Trujillo/Starbucks Starbucks patrons who opt to stick around and enjoy ...