But before marketing can affect a change with either a new product offering, or reinvigorate a new brand, there's one constant. In marketing, it's the "Four Ps." The standard Four Ps of the marketing ...

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...

who is the Acting Public Information and Marketing Manager of the Office of Homeland Security and Emergency Management, to talk about the “four Ps” of winter weather preparedness ...

Talking earlier this month at the annual CES new tech showcase, Sir Martin Sorrell claimed that the job of the chief marketing officer has become easier, because there are only four platforms left: ...