In marketing, it's the "Four Ps." The standard Four Ps of the marketing mix—Product, Price, Place (distribution) and Promotion—are often viewed singularly and in more of a silo approach. But we're ...

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Talking earlier this month at the annual CES new tech showcase, Sir Martin Sorrell claimed that the job of the chief marketing officer has become easier, because there are only four platforms left: ...

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...

SRP Lending is proud to support home builders, not just with financing but also strategic advice that encompasses these essential marketing principles. When builders focus on the 4 Ps, they can ...

Berridge’s rules, which she calls “the Four Ps,” go like this: Prep, prime, paint, and protect. “The four Ps are especially ...