But before marketing can affect a change with either a new product offering, or reinvigorate a new brand, there's one constant. In marketing, it's the "Four Ps." The standard Four Ps of the marketing ...

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

But marketing is so much more than that. It starts with insights. Consumer insights, business insights, governmental insights, channel insights. You’ve got a whole bunch of stuff happening based on ...

From fluctuating consumer preferences to economic uncertainties, homebuilders face a myriad of challenges, further emphasizing the need for strategic marketing. SRP Lending believes that a firm grasp ...