The importance of shared values in client-agency relationships
When agencies align their internal brand values with those of their clients, they unlock the potential for deeper ...
Marketing4mon
Relationship Marketing King Wal-Mart Still No. 1
How do they do it? Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the ...