Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

While it won't magically solve every marketing or sales hurdle, a strong value proposition is a great starting point. It will help you distill your unique strengths into a statement that answers ...

When developed properly, your unique value proposition can be so much more than a corporate statement. Here are five tips you can use to effectively define it. In today's competitive markets ...

Talk to us. Challenge us." Bay's comments on the need to find a unique value proposition and use it as a way to differentiate a company with its competitors is very much in line with the current ...

A restaurant's business model must include the menu and its unique value proposition—what it offers to customers that others don't. Other key factors include its target market, the competition ...

Unique Selling Proposition (USP) Definition ... Cosmetics and liquor companies are great examples of industries that know the value of psychologically oriented promotion. People buy these products ...

Regardless of the current economic climate, it’s vitally important for job seekers to understand their unique value proposition and be able to develop that into a branding statement. Your ...