King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...
Additionally, vending machines are less susceptible to price sensitivity than grocery stores. Customers are typically willing to pay a premium for instant access to items, especially in high ...
“I keep on selling because many people come for the rare vending machine,” he said. When the shop was opened, a bento cost 250 yen. Although the price has increased by only 80 yen in 52 ...