An advertiser-funded, free-to-watch streaming service, it replaces the brand’s previous on-demand platform, ITV Hub. But in a change of approach, the broadcaster is adopting a digital-first strategy, ...

Here’s everything you need to know about it. While ITV Hub is currently the only way that we can watch ITV shows online or on-demand, ITVX is set to be the UK’s first integrated advertising ...

Technical issues with the ITV Hub app on Apple TV made viewers in the UK miss out on seeing the high profile England v Denmark Euro 2020 football game.

In 2022, ITV announced plans for a new on-demand platform called ITVX, which replaced ITV Hub. ITV told shareholders in November that group revenues dropped by 8% to £2.74 billion for the nine ...