EDO, which focuses on measuring the impact of ads on viewer behavior, said in a new report that ad effectiveness women’s tennis, basketball and other sports rose by double digits from last year.

Former Iowa women's basketball star Caitlin Clark was featured in a Nike commercial during Sunday's Super Bowl broadcast on FOX. The "So Win" commercial, which aired near the end of the first half, ...

Former Iowa women's basketball star Caitlin Clark was featured in a Nike commercial during Sunday's Super Bowl broadcast on FOX. The "So Win" commercial, which aired near the end of the first half ...

COLUMBIA — Coach Dawn Staley often finds ways to celebrate and amplify the work that her practice players do. Known as the Highlighters, South Carolina women's basketball's group of male ...