Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...

The Leeds-based supermarket chain Asda has brought back its Rollback pricing scheme as part of efforts to secure more customers.

Asda has brought back its Rollback pricing scheme as part of efforts to reverse flagging customer numbers. The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices ...

Asda was built upon helping hard working families save money and we’re refocusing on that mission by bringing back Rollback and Asda Price Allan Leighton The private equity-backed business has ...

The supermarket has been serving the discounted meals to kids since June last year and is urging parents to take advantage of ...

Asda has relaunched its Rollback pricing scheme online and in its stores as part of plans to attract more customers. The supermarket is “rolling back” prices on more than 4,000 popular products, with ...

The supermarket has slashed the prices of more than 4,000 products in store and online by an average of 25% (Chris Radburn/PA) Asda has brought back its Rollback pricing scheme as part of efforts ...