K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

The absolute best K-beauty products So, what actually sets K-beauty and skin care apart? “In Korea, there’s much more emphasis on the idea of prevention and taking time to take care of your ...

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

Products are independently selected by our editors. We may earn an affiliate commission from links. Among the flood of Korean skin care products to emerge on the market stateside, few have ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

But, owing to the fact it has extended its shade range considerably (it’s now available in 40 shades as opposed to a measly ...

Cosmetics maker Interwork Korea is strengthening market competitiveness with its synthetic eyelash products. The company ...