Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand ...

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement ...

Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates. Google parent company Alphabet has ...

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new era in how fans ...

Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in ...

News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and ...

In some of the biggest ad tech news of the week, Outbrain completed its USD$900m (£725m) acquisition of Teads. Moving forwards, the entity which merges the branding and performance offerings of both ...

ArcSpan, a leader in AI-driven audience monetisation solutions for publishers, is excited to announce the direct integration of premium audience segments from Bombora and Sports Innovation Lab into ...

By integrating ID5’s privacy-first identity framework with Evorra’s efficient audience capabilities, advertisers can ...

StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£188m) equity funding round.