We watch Super Bowl advertisements, with our kids nearby and sometimes a beer in our hands, with the easiness we used to ...

People generally don't buy beer with the expectation that nobody will ever drink it. So, how come Super Bowl commercials ...

Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...

U.S. sales of non-alcoholic drinks surge ahead of the Super Bowl - U.S. sales report shows a 26 percent increase in ...

Zero-proof beer sales are rising just as another major brand touts its newest alcohol-free brew during Sunday’s big game.

Ahead of the big game this Sunday, NBC News’ Christine Romans reports on the 26% increase in sales of non-alcoholic beverages ...

As one of the most heavily regulated sectors in the United States, almost no aspect of the alcohol industry is untouched by regulatory ...

Throwing a party to cheer on the Kansas City Chiefs or the Philadelphia Eagles in Super Bowl LIX? Here are the the best ...

Illinois' neighbor to the north is well-known for its prodigious alcohol consumption. There's a reason why "Drink ...

Before 2025 was named the year of the health drink, before matcha lattes became a status symbol and before anyone was talking ...

In 2023, there were 10,473 deaths from alcohol-specific causes registered in the UK, the highest number on record. This is 4.2% higher than in 2022 and 38.4% higher than in 2019, the last pre #COVID19 ...