Decision theory is a field that explores how individuals make choices under conditions of uncertainty, and it plays a crucial role in understanding economic behavior. Recent research in this area ...

Regret theory is a significant concept in decision-making and economic behavior that explores how individuals anticipate and react to regret when making choices. It posits that the emotional ...

Fairness heuristic theory provides a lens through which to understand how individuals form fairness perceptions in ...

Modern portfolio theory (MPT) and behavioral finance represent differing ... of the conventional wisdom that underpins investment decision making. Many core points of modern portfolio theory ...

ABSTRACT: This study investigates the critical intersection of cyberpsychology and cybersecurity policy development in small and medium-sized enterprises (SMEs). Through a mixed-methods approach ...

We observe their behavior and we mimic that behavior. In short, we do what they do. This theory is also known as social cognitive theory. Social learning theory, developed by psychologist Albert ...

Drawing on previous theory and research, we propose that the greater self-insight they are attributed leads spontaneous thoughts to exert a greater impact on attitudes and behavior than similar ...

Timing an increase in your retirement contributions with a salary increase is a shrewd move that leverages behavioral ...

Baltimore Ravens kicker Justin Tucker has been accused of engaging in inappropriate behavior with six Baltimore-area massage ...

Since its initial publishing in the early 1970s, Mintzberg’s theory has influenced generations of companies by helping them instill better decision-making structures, increase self-awareness, build ...

Prospect Theory: An Interactive Visual Novel is a Ren'Py game designed to explore the psychological concepts behind decision-making. Through engaging storytelling and player choices, the game ...