How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The North Face logo's design draws inspiration from the iconic Half Dome mountain in Yosemite National Park. This natural wonder is captured through the artistic use of simple geometric shapes, ...

Best known for its moisturisers and cleansers, FAB Skincare is the latest brand to branch out into the LED face mask market.

These simple symbols have become more recognisable than religious icons. They're the new universal language. But here's the kicker – most people (even designers) completely misunderstand why these ...

Rihanna has called on GloRilla to be the very first ambassador to represent the Fenty brand across Fenty Beauty, Hair, Skin ...

In the 1900s, companies in India turned to fine artists to channel their creativity and give their brand its identity with a ...

The Apprentice returned to BBC1. Another year, another batch of Britain’s “brightest business prospects” (stop sniggering at ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

From San Francisco's Polk Street in 1971 to prime-time TV, Bebe was not just a mall brand. It shaped trends, defied critics ...

On Monday, three logos were revealed to the public, one for each potential nickname, but NHL fans weren't particularly impressed by the latest round of options. Much of the criticism was focused on ...

How we did our work To understand how brands respond when a competitor faces a crisis, we focused on a real-world case: Volkswagen’s recall of nearly half a million cars branded under the ...