For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

From gesture control to in-store design and mixed, virtual and extended reality, multisensory marketing is here to stay.

Fill your schedule with coaching calls, not endless content creation. Don’t compromise your magic to grow online. Here's how ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...

Q4 2024. Management View. CEO Johannes Thomas highlighted that Q4 2024 marked a turning point with 5% referral revenue growth an ...

The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion.