Get your free brand positioning template Stand out from the competition and make your product the go-to choice with this brand positioning analysis. The headphone company Skullcandy used symbolic ...

This is where the 12 Archetypes Framework—a model rooted in Jungian psychology—can become a game-changing tool for brand positioning. As a data-driven marketer with over 20 years of experience ...

Learn how to position your new product in the market using frameworks like the value proposition canvas, the positioning statement template, and more.

Visit Belfast has officially unveiled its new food and drink brand position, designed to enhance the city’s vibrant gastronomic tourism offering to appeal to more visitors. The launch event, held at ...

Tech Mahindra has been consistently strengthening its brand positioning with the launch of its Scale at Speed™ promise that has been resonating with customers across the globe. The organization ...

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

Discover how to make extra income while working full time, with 5 smart strategies for business owners. Earn more without ...

This is the highest ever BSI score achieved by Tech Mahindra in the Brand Finance rankings so far. Tech Mahindra has been consistently strengthening its brand positioning with the launch of its Scale ...