Ayo-Odugbesan Damilola is the visionary founder and creative director of Blarkmate, a globally recognised footwear and ...

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

ACKO, India's digital insurer, launches a new brand identity to highlight its commitment to innovative insurance solutions.

Creating a distinctive brand identity isn't just important—it's imperative for survival. I've watched countless businesses struggle with brand recognition, so I've developed this comprehensive guide.

Flag carrier Philippine Airlines (PAL) has emerged as the best travel brand in the country and the second best in Southeast ...

After the list of 2025 Oscar nominees were announced, critics did not shy away from accusing the Academy of 'category fraud' ...

Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

Hims has a great deal of meme potential, which could benefit the company by effectively acting as free advertising. Read more ...

Doe, Creative Director of the brand, BOYEDOE has been announced as a semi-finalist for the prestigious 2025 LVMH Prize, a major recognition of his creative vision and contribution to global fashion.

KINGSTON, Jamaica - Declaring that "culture is not a brand", Professor Anthony Bogues, ASA Messer Professor of Humanities of African Studies at Brown University, has challenged Jamaica' ...

CleverTap’s recognition as a Niche Player in Gartner’s Magic Quadrant for Personalization Engines highlights its commitment ...