Branding is the sum of everything you do. When you are launching your business, invest the time and money to put the image you want in the market.

Opinions expressed by Forbes Contributors are their own. William Arruda covers personal branding, leadership, and careers. What would you think if you walked into a Starbucks and the barista got ...

Brandeis, like most colleges and universities, is a complex organization. With our numerous departments, offices, clubs, courses and centers, we are much more than a single thing or an individual ...

Every year, I share the top personal branding trends that can help you grow your career, enabling you to achieve greater success and fulfillment at work. With the rapid changes reshaping today’s ...

Leading today's media-centered lifestyle, social media are revolutionizing how consumers interact with brands and companies. Particularly, interactive and social media have changed how brand-related ...

Last week, users began noticing that the Microsoft Start website and new tab page in Edge had been updated with a new MSN ...