Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their ...

Branding is the sum of everything you do. When you are launching your business, invest the time and money to put the image you want in the market.

Opinions expressed by Forbes Contributors are their own. William Arruda covers personal branding, leadership, and careers. What would you think if you walked into a Starbucks and the barista got ...

Caroline Castrillon covers career, entrepreneurship and women at work. Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first ...

Learn more Facebook business pages are free to both create and use. They can be a powerful tool to help you reach a new audience, gain popularity, and grow your brand. It's easy to create a ...

Brandeis, like most colleges and universities, is a complex organization. With our numerous departments, offices, clubs, courses and centers, we are much more than a single thing or an individual ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

Particularly, interactive and social media have changed how brand-related content is created, distributed, and consumed, thus transferring the power to shape brand images from the hands of advertisers ...

Last week, users began noticing that the Microsoft Start website and new tab page in Edge had been updated with a new MSN ...