One beauty product that stood out, though, was the brown eye shadow, be it in cream or powder formula. Black smoky eyes might ...

Sweep a shimmering gold eyeshadow across the lids. Blend a soft brown or taupe shade into the crease for depth. Smudge a kohl pencil along the upper and lower lash lines for a smoky effect. Apply ...

We’re still obsessing over the Grammy’s most stunning beauty moments, and at the top of our list? Gracie Abrams’ effortlessly chic, minimal smokey eye ...

Are you inadvertently adding years to your face with your eye makeup routine? Fear not, because you’re not alone, and with a ...

Charlotte Tilbury, one of our favourite beauty brands, has just launched six stunning new eyeshadow palettes with shades to ...

Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

The Myntra Fashion Carnival (6th - 12th February) is the perfect time to revamp your eyeshadow collection with top-notch ...

Charlotte Tilbury's new eyeshadow palettes have been an instant hit with fans - and one colourway is particularly great for ...

Using The Hair Diagram’s Ashley Marie Silkout Serum to tame flyaways and maintain a silky texture, the look channeled old ...