NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

If you want to become the next Sharpie or Kleenex, you need to build your brand equity early. Before telling you "why," let's ...

This article is part of a series of articles from the WARC Guide to navigating inflation and the threat of recession. Read more Spending on marketing builds brand equity which, in turn, builds brand ...

Banks need to build more holistic and human-centric approaches to brand understanding in order to be more reactive to the macro factors influencing customer trust. There’s a lot for people to be ...

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