Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

The latest episode of Shark Tank India 4 delivered a thrilling mix of high-stakes negotiations, groundbreaking business ideas ...

Expat mumfluencers on TikTok praise Saudi Arabia and the NEOM megacity, showcasing idealistic lifestyles despite rights ...

But we expect Breville will need to continue to invest to maintain its brand equity and differentiate its products from lower-end competitors amid global expansion. We forecast the firm will maintain ...

Private equity firms are increasingly exploring the ‘Platform Play’ strategy to build scale in India’s healthcare ...

India's digital revolution, with over 220 million online shoppers, provides fertile ground for GCC-based e-commerce platforms to expand their reach, experts said ...

HTW currently operates 60 offices across Australia with more than 800 staff, building its success on a ... HTW has a strong brand and market position with a reputation for delivering high-quality ...

A New York City investment firm has purchased an industrial baking facility in Lancaster for $14.85 million. The building's ...

Dallas-based distribution company Building Controls & Solutions has been acquired by Platte River Equity, a Denver private equity firm. The seller was Fort Worth-based LKCM Headwaters Investments, ...