Brand equity, the value derived from customers' perceptions of your brand, can make the difference between being merely another name in the market and becoming a household favourite. But building ...

Brand equity is the value and perception that customers associate with your brand name, logo, products, and services. It can influence their loyalty, satisfaction, and willingness ...

Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...

Perhaps you’ve wondered what exactly home equity is, what it means and why it matters. Maybe you’ve asked yourself, how does home equity benefit me and how do I build it? We’re here to help remove ...

The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...

In a remarkable shift, Guinness Nigeria Plc has posted an impressive 94% reduction in net loss in the first half of 2025, as outlined in its unaudited financial results. From a staggering net loss of ...

DeepSeek has shown that AI can be developed on a shoestring budget, but their models have significant security ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

Rather, it’s the equity you’ve earned — the difference between the value of your home and the debt you owe — that builds your wealth. And as you get ready to retire, building the equity in ...

Don't confuse existing customers with a drastically new look and personality. Build brand equity over time. Consistency establishes familiarity, while gradual innovation maintains relevance. Branding ...