Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a new multi-year partnership with Nutrabolt®, naming C4 ...

"We're excited to welcome C4 Energy as The Official Energy Drink of the New York Knicks ... also appear on the Seventh Avenue LED marquee sign outside of The Garden, bringing the partnership ...

After over 3 million consumers experienced the flavourful explosion of C4 Energy and Millions Sweets in 2024, Millions Apple marks the next wave of the partnership. Building on the success of ...

will run the segment that includes Ghost and a stake in C4 Energy. The company named Eric Gorli as president of its $9 billion U.S. refreshment beverage operations that include soft drinks ...

The “strategic partnership” included a long-term sales and distribution agreement for Nutrabolt’s energy drink brand C4. Whitmore will report to Eric Gorli, who has been picked to lead KDP’s US ...

One such brand - Nutrabolt, the parent company of C4 Energy - has looked at NIL as an opportunity to build long-lasting relationships with athletes that start in college but transition to the next ...

AB-InBev’s Anheuser-Busch is partnering with sports nutrition and supplements company 1st Phorm to launch energy drinks and other related beverages. The partnership will include sports and ...

Energy drinks have long been promoted as harmless enhancers of focus and endurance, but emerging medical research suggests they pose serious health risks. A groundbreaking study conducted by the ...

In the first three and half years of NIL, the majority of athletes' brand partnerships have been traditional transactions - compensation in exchange for social media or marketing promotion ...

But after Celsius was booted to the over-the-counter (OTC) markets, the company replaced its entire board and C-suite, rebranded and repackaged its drinks, and ended its unprofita ...