PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I log on to social media and there’s seemingly another bizarre trend fighting its way to the front. From coastal grandma and cottagecore to brat summer and its polar opposite, the clean girl, it’s no ...

5. **The Versatility of Layering**: Layering is not just a practical approach to dressing for fluctuating temperatures but ...

What, exactly, is a “men's capsule wardrobe”? If you asked, oh, about a week ago, we'd have been pretty stumped ourselves.

Deciding what to wear on a date can feel overwhelming, but the right outfit changes everything. From Valentine's Day dates to ...

Across Milan, Paris, and Copenhagen last week, fashion darlings from all over ushered in a new chic closet combo that’s perfect for the transitional season we find ourselves navigating. You know the ...

Chloè, Isabel Marant, and Zimmermann are some of the names that took their Spring 2025 collections back to the '70s. Models ...

Looking for stylish and functional additions to your wardrobe and lifestyle? We've rounded up ten must-have items that blend fashion, ...

Duchess Sophie's style in Nepal is inspiring our spring outfits already and her espadrilles and pale pink blazer are a chic ...

Layering is not just a practical approach to dressing for fluctuating temperatures but also a key trend in workwear for 2025.

I rounded up 10 fashion must-haves from Nordstrom’s Spring Wardrobe Essentials capsule collection, including Levi’s jeans, a Free People jacket, Farm Rio and Topshop dresses, and Adidas sneakers.