Starbucks announced on Sunday that it will begin serving beverages in ceramic mugs and glassware for customers who choose to ...

A Starbucks Coffee at the Hong Kong International Airport. - Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during ...

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

Starting today, Starbucks will serve beverages in ceramic mugs and glassware for customers enjoying their drinks in-store.

The coffeehouse is redefining in-store experiences with fresh brews and a cozy atmosphere. Starbucks wants customers to grab ...

All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...

When customers walk into Starbucks on Monday, the vibes will be different.Most Read from BloombergWhat Happened to Hanging ...

Hoping to entice consumers back to stores and improve their on-site experience, Starbucks now allows baristas to handwrite ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...