Helly Hansen was a Norwegian captain who, in 1877, started producing oilskin jackets, clothing and tarpaulins made from linen soaked in linseed oil. The company has grown since then, and its logo ...
Whether on clothing or footwear, the logo should be uniform, reinforcing the brand identity at every touchpoint. Avoid Complexity: Overly complicated logos can get lost in the crowded marketplace. Aim ...
Ye’s “naked dress”, his latest creation for his wife, Bianca Censori, has been the talk of the internet. But his history with fashion runs deep—spanning collaborations with Demna, the launch of Yeezy ...