Coca-Cola solely used artificial intelligence to generate this year’s Christmas advert instead of casting a person to play Santa Claus. The 15-second recreation of its famous “Holidays are ...

Coca-Cola noticed that people were buying their soft drinks mostly during the summers. To increase their sales during the winters, Coca-Cola launched its ‘Thrist Knows No Season’ campaign with Santa ...

Coca-Cola was losing market share in the holidays for years in Brazil. In the country its products were becoming less and less present at the December celebrations. There was a gap between the ...