Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

Spectrum says, “Master anything with the fastest wireless speeds” in a spot that focuses on a boy who is teaching himself ...

The ice cream truck shares the soda can’s orange and red gradient, a tweak made to the classic Coke iconography for the new flavor. Creamsicle as a flavor has seen a “renaissance” in interest over the ...

with edits tailored for social media and TV audiences. Barris believes people enjoy longer ads when done creatively. ‘It’s counterintuitive,’ he said, but storytelling like this keeps people watching.

As a Coca-Cola truck pulls up with reinforcements, it concludes with the tagline, “We all scream for Orange Cream.” The ad debuts today and will run nationally on linear and OTT TV ...

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The Westside saga is Coca-Cola’s latest effort to remind consumers of the broader range of drinks it makes. Last year, the company rolled out an ad early ... media and TV. The strategy has ...

Advertising space is at a premium and hugely expensive. The price of a 30-second commercial during Super Bowl LIX is an eye-watering $8 million - up a million dollars from last year. Commercials ...

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Are you a print subscriber? Activate your account. By Nick Manes - 1 hour 2 min ago By Gillian Follett - 1 hour 6 min ago By Ad Age Staff - 1 hour 39 min ago By Sabrina Sanchez - 2 hours 6 min ago ...

Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...