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The D&AD President and Kin co-founder explains why the creative industries need to pay more attention to mid-career creatives, plus why brands should still embrace social impact ...

Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of ...

In a move to meet millennials on their own ground, Coca-Cola is offering a way to share an animated GIF that expresses a consumer?s feelings in that moment as part of the new Taste the Feeling ...

Coca-Cola took its iconic campaign featuring singers on a hilltop and updated it via a more personal, mobile-focused experience, resulting in one of the most successful campaigns of the summer.

It's a slightly floral smell that has closer to a blueberry feel. The taste matches, with that same slight berry flavor but the same Coke Zero aftertaste. Poured into a glass Coca-Cola Byte looks ...

“Coca-Cola Company has always been a friend to Africa as a continent, and it is for this reason that we celebrate some of our renowned African artists as we bring taste the feeling campaign to lif ...

Mixing the classic taste of Coca-Cola with a burst of orange seems like the perfect pairing. Sue Lynne Cha, vice president of Marketing at Coca-Cola North America shared with Food & Wine more ...